Program Offers Brokers and Agents Innovative Marketing, Training, and Branding Opportunities to Capture Listings in the Competitive Luxury Segment
Aug. 1, 2011-
Better Homes and Gardens Real Estate LLC (“BHGRE”) today announced its new national luxury program, Distinctive Collection by Better Homes and Gardens® Real Estate. Catering to the most exclusive and high-end properties, Distinctive Collection will represent residential properties with a listing price at or above $750,000 or those that are in the top 10% of residential listings in their respective local markets. Qualified listings will be marketed via a specialized website dedicated to the program, www.bhgrecollection.com, and also will be available on the brand’s website, www.bhgrealestate.com.
“The launch of Distinctive Collection by Better Homes and Gardens Real Estate represents a significant milestone for our brand,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “We continue to see strong activity in the upper echelon of the market, and are proud to offer our brokers and agents a comprehensive marketing, branding, training and sales program to help them capture this important business. The luxury home market, agent, and target consumer have unique needs and require a specialized go-to-market strategy. Distinctive Collection by Better Homes and Gardens Real Estate delivers on our promise to provide our network with the tools and resources they need to be successful.”
The new program is part of a strategy designed to offer Better Homes and Gardens Real Estate brokers, agents and consumers expanded programs, services and tools to address any real estate need. The Distinctive Collection by Better Homes and Gardens Real Estate announcement follows the launch of the Better Homes and Gardens Real Estate Urban Properties program for city-center listings and the BHGRE Commercial program, both announced earlier this spring.
Distinctive Collection by Better Homes and Gardens Real Estate includes a new logo and a full suite of sophisticated marketing and sales materials, including signs, business cards, listing brochures, stationery and web marketing assets that reflect the quality, exclusivity and sophistication of the high-end of residential real estate market.
The program will provide the Better Homes and Gardens Real Estate broker and agent community with access to advertising discounts in the publications and websites read most by upscale homeowners and also features brand-level online marketing and advertising targeted to the luxury segment.
Distinctive Collection by Better Homes and Gardens Real Estate will offer agents access to a special training and certification program from the Institute of Luxury Home Marketing, further enhancing the quality of service Better Homes and Gardens Real Estate agents can provide to consumers in the upper segment of the residential real estate market.
Distinctive Collection by Better Homes and Gardens Real Estate is marketing a number of exclusive residential listings, including a stunning $7.9 million Tuscan-style villa in the beautiful wine country of St. Helena, Calif., represented by Better Homes and Gardens Real Estate Mason-McDuffie; a magnificent 8-bedroom home in Rye, N.Y. listed at $6.99 million, represented by Better Homes and Gardens Real Estate Rand Realty; and a spectacular $1.775 million home in the heart of historic Brookhaven in Atlanta, represented by Better Homes and Gardens Real Estate Metro Brokers.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and homebuyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and nearly 200 offices serving homebuyers and sellers in 22 states: Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.