Safari Realty Better Homes and Gardens Real Estate

Program Offers Brokers and Agents Innovative Marketing, Training, and Branding Opportunities to Capture Listings in the Competitive Luxury Segment

PARSIPPANY, NJ,

Aug. 1, 2011-

Better Homes and Gardens Real Estate LLC (“BHGRE”) today announced its new national luxury program, Distinctive Collection by Better Homes and Gardens® Real Estate. Catering to the most exclusive and high-end properties, Distinctive Collection will represent residential properties with a listing price at or above $750,000 or those that are in the top 10% of residential listings in their respective local markets. Qualified listings will be marketed via a specialized website dedicated to the program, www.bhgrecollection.com, and also will be available on the brand’s website,  www.bhgrealestate.com.

“The launch of Distinctive Collection by Better Homes and Gardens Real Estate represents a significant milestone for our brand,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “We continue to see strong activity in the upper echelon of the market, and are proud to offer our brokers and agents a comprehensive marketing, branding, training and sales program to help them capture this important business. The luxury home market, agent, and target consumer have unique needs and require a specialized go-to-market strategy. Distinctive Collection by Better Homes and Gardens Real Estate delivers on our promise to provide our network with the tools and resources they need to be successful.”

The new program is part of a strategy designed to offer Better Homes and Gardens Real Estate brokers, agents and consumers expanded programs, services and tools to address any real estate need. The Distinctive Collection by Better Homes and Gardens Real Estate announcement follows the launch of the Better Homes and Gardens Real Estate Urban Properties program for city-center listings and the BHGRE Commercial program, both announced earlier this spring.

Distinctive Collection by Better Homes and Gardens Real Estate includes a new logo and a full suite of sophisticated marketing and sales materials, including signs, business cards, listing brochures, stationery and web marketing assets that reflect the quality, exclusivity and sophistication of the high-end of residential real estate market.

The program will provide the Better Homes and Gardens Real Estate broker and agent community with access to advertising discounts in the publications and websites read most by upscale homeowners and also features brand-level online marketing and advertising targeted to the luxury segment.

Distinctive Collection by Better Homes and Gardens Real Estate will offer agents access to a special training and certification program from the Institute of Luxury Home Marketing, further enhancing the quality of service Better Homes and Gardens Real Estate agents can provide to consumers in the upper segment of the residential real estate market.

Distinctive Collection by Better Homes and Gardens Real Estate is marketing a number of exclusive residential listings, including a stunning $7.9 million Tuscan-style villa in the beautiful wine country of St. Helena, Calif., represented by Better Homes and Gardens Real Estate Mason-McDuffie; a magnificent 8-bedroom home in Rye, N.Y. listed at $6.99 million, represented by Better Homes and Gardens Real Estate Rand Realty; and a spectacular $1.775 million home in the heart of historic Brookhaven in Atlanta, represented by Better Homes and Gardens Real Estate Metro Brokers.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and homebuyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and nearly 200 offices serving homebuyers and sellers in 22 states: Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

Lifestyle Real Estate Brand Signs Master Franchising Agreement for Canada

PARSIPPANY, N.J. and MISSISSAUGA, Ontario – (Oct. 4, 2011)

– Better Homes and Gardens Real Estate LLC, a subsidiary of Realogy Corporation, today announced that it has entered its first international market with the signing of a 25-year-long master franchising agreement for the development of the Better Homes and Gardens Real Estate brand in Canada. Better Homes and Gardens Real Estate Canada, a Toronto-based company under the leadership of Rob Vanden Broek and Nelson Goulart, is now responsible for franchising, marketing and operating the lifestyle real estate brand in Canada.

In addition to managing the Better Homes and Gardens Real Estate franchise system in Canada, Vanden Broek and Goulart’s existing brokerage firm has become the first Canadian brokerage to affiliate with the brand. The firm will now operate as Better Homes and Gardens Real Estate Signature Service. Its two offices and 90 agents in the greater Toronto area will add to the brand’s existing network of more than 7,000 agents.

“When we launched in July 2008, our first goal for Better Homes and Gardens Real Estate was to create a strong U.S. network of strategic companies located in key markets, which we have achieved,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “With three years of growth and best practices under our belt, it was time to turn our attention to markets outside of the United States.

Canada was the natural first step due to its robust housing market and geographic proximity. Rob Vanden Broek and Nelson Goulart are the ideal team to lead Better Homes and Gardens Real Estate’s expansion into Canada because they share our vision for creating a lifestyle real estate brand focused on service, innovation and a commitment to strategic growth. As brokerage owners themselves, they are keenly aware of the value proposition that a franchisor must deliver in order to help its franchisees achieve growth.”

The Canadian housing market has shown strong, long-term consistency. According to the Canadian Real Estate Association, year-to-date 2011 existing home sales figures continue to run in line with the 10-year average and the national months of inventory figure has been stable at approximately six months since April. “No other real estate franchise can offer the benefits provided by Better Homes and Gardens Real Estate, a brand whose namesake has personified a passion for the home since 1924,” said Vanden Broek. “We are confident that this innovative brand and its resources will be appealing to Canadian brokers and agents, while providing an exceptional experience for homebuyers and sellers.”

“Adding value to an increasingly sophisticated client base is a challenge all real estate professionals in Canada face,” said Goulart. “We are excited to offer a brand that brings a lifestyle approach to real estate and strives to deliver superior service and a holistic buying experience that goes beyond the transaction.”

Better Homes and Gardens Real Estate Canada will offer a full suite of technology, service, training, talent attraction and marketing tools to its prospective franchisees and agents, leveraging the best practices pioneered by Better Homes and Gardens Real Estate in the U.S. The company will also benefit from the unique relationship with Meredith Corporation, the leading media and marketing company serving American women and the publisher of Better Homes and Gardens magazine. Access to Meredith’s lifestyle content and marketing channels are some of the ways the new real estate franchisor’s efforts will be uniquely positioned in Canada.

“Under Rob and Nelson’s leadership, Better Homes and Gardens Real Estate Canada will be a wonderful testament to the success our brand can have outside of the U.S.,” said Chris. “This is the first chapter of an exciting story of continued international expansion for Better Homes and Gardens Real Estate.”

For information about Better Homes and Gardens Real Estate Canada please visit:

www.BHGCanada.ca

For information about Better Homes and Gardens Real Estate LLC please visit:

www.BHGRealEstate.com

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in Canada and 23 U.S. states: Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and Realogy Corporation and used with permission. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

Lifestyle Real Estate Brand Recognized for Achievement in Website Design, Innovation and Technology

PARSIPPANY, N.J. – (Oct. 11 2011)

–Better Homes and Gardens® Real Estate today announced that it has received a 2011 WebAward for Outstanding Achievement in Web Development from the Web Marketing Association. The Better Homes and Gardens Real Estate website, bhgrealestate.com, received high marks from an international panel of judges for its design, innovation, content, technology, interactivity, copywriting and ease of use.

“Our website is designed to reflect our position as the real estate industry’s leading lifestyle brand by adding content and functionality that complements and enhances the home search preferences of today’s informed consumer,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “In addition to providing functional tools needed during the home buying process, we enhance the experience with information on neighborhoods and communities as well as home design and staging tips to ensure that a consumer’s experience matches their lifestyle needs. We get a great deal of traffic and encouraging feedback on our site, but it is especially gratifying to receive such a prestigious award from a respected web marketing organization.”

The Better Homes and Gardens Real Estate website is broadly divided into four sections:

• “Look” for housing information on trends, school and community in a prospective neighborhood

• “Learn” the process of buying and selling, financing, making an offer, closing and moving

• “Live” in your new home with remodeling tips, makeovers, landscaping and green suggestions

• “Video” a visual companion to the resources of the site

Additionally, in 2011 the company launched a new lifestyle search function on its website that enables prospective homebuyers to search for communities that have qualities most important to them, including high-rated schools, access to public transportation, cultural activities and more.

For more information, please visit www.bhgrealestate.com. For more information on the WebAwards, please visit webaward.org/winner.asp?eid=15121.

About the WebAwards

WebAwards focus on the entire Web site, with particular emphasis on the creativity and functionality of the overall interactive experience. WebAwards strive to “recognize the people and organizations responsible for developing some of the most effective and best web sites on the Internet today.” The Web Marketing Association, founded in 1997, applies almost a decade and a half’s worth of judging scores in defining what Internet marketing professionals should strive for in their website marketing and design efforts.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in Canada and 23 U.S. states: Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

PARSIPPANY, N.J. – (Nov. 3, 2011) – Better Homes and Gardens® Real Estate today announced that it has received a Silver W3 Award from the International Academy of the Visual Arts honoring the Company’s website, bhgrealestate.com. The site received the commendation based on its creativity, navigation, functionality, visual design and ease of use.

“Our website serves a large audience including home buyers, sellers and owners, as well as our network of brokers and agents. We designed our site to enhance the home search experience for today’s informed consumer by including functional resources as well as specific neighborhood information, do-it-yourself home improvement guides and design tips,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “As a brand that seeks to provide a high level of customer service along with a holistic home buying and selling experience, both online and in person, we are honored by the recognition of our website.”

The Better Homes and Gardens Real Estate website is divided into four sections:

• Look – Know The Neighborhood: Provides housing information on trends, schools and communities in a prospective neighborhood

• Learn – Understand The Process: Explains the process of buying and selling, financing, making an offer, closing and moving

• Live – Make It Your Own: Offers remodeling and design tips as well as landscaping and green living suggestions

• Video – Watch and Learn: Gives visual support to accompany the many resources on the site

In 2011, bhgrealestate.com launched a new lifestyle search function, which enables prospective homebuyers to search for communities that have qualities most important to them including high-rated schools, access to mass transit, culture and more.

The W3 Awards honor creative excellence on the web, and recognizes the creative and marketing professionals behind award winning websites, web video and online marketing programs. The W3 is the first major web competition to be accessible by the biggest agencies, the smallest firms, and companies in between.

The W3 Awards are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

For more information, visit www.bhgrealestate.com. For a full list of winners, visit www.w3award.com.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in Canada and 23 U.S. states: Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

PARSIPPANY, N.J. and AUBURN, Calif. – (August 2, 2011)

- Better Homes and Gardens Real Estate LLC today announced it has expanded its franchise network’s presence in California with the addition of real estate brokerage Better Homes and Gardens Real Estate Reliance Partners in Auburn, Calif. Headed by Daryl Rogers, president of Reliance Partners, Inc., the brokerage serves the Placer, Nevada, Sacramento and El Dorado Counties.

“Daryl embodies the spirit of the Better Homes and Gardens® Real Estate brand with his thoughtful focus on creating a culture that simultaneously nurtures and empowers its agents,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Consumers have access to a lot of great real estate information, what they need is great customer service to complement it. Better Homes and Gardens Real Estate Reliance Partners instills this passion in all of its agents.”

Better Homes and Gardens Real Estate Reliance Partners is guided by six cultural traits that each agent is expected to consistently demonstrate: reliability, accountability, accessibility, adaptability, caring and creativity. Exercise of these traits is designed to help the firm offer a client-centered business model that supplements the technology available to homebuyers and sellers with an opportunity for sales associates to engage, partner with, and support clients.

“Our team was looking for a franchisor that understood the role of technology as the focal point of an evolving dialogue between agents and an increasingly savvy consumer,” said Rogers. “Better Homes and Gardens Real Estate combines a well-recognized brand that is synonymous with resourcefulness and technology that assists agents in helping homebuyers and sellers make the most of a purchase that has to fit hand-in-glove with their lifestyle.”

Better Homes and Gardens Real Estate Reliance Partners concentrates its charitable efforts in the local community, as a sponsor of college scholarships for local students and as a supporter of fundraising efforts for afterschool sports activities. In addition, the firm partners with “Battle at the Capital” to help raise funds and awareness for Wounded Veterans, a non-profit company that provides resources and support for disabled veterans who have been injured on the battlefield.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens® Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in 22 states: Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

 PARSIPPANY, N.J. and MOBILE, ALA. – (Nov. 8, 2011) – Better Homes and Gardens® Real Estate entered its 24th state with the addition of a Mobile, Ala.-based brokerage led by Leighton Dees and Joshua Tanner. The three-year-old brokerage, which has 30 agents, will now do business as Better Homes and Gardens Real Estate Generations and will continue its mission to make home ownership accessible and attainable.

“We are thrilled to see our brand enter yet another state this year and expand our footprint in the southeast, especially in a key market like Mobile,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Leighton and Joshua embody the next generation of brokers with their focus on technology and innovation, and I look forward to seeing strategic growth from their team of real estate experts.”

Dees and Tanner have used a focus on social media and technology to help their brokerage quickly establish itself in Mobile and Baldwin counties. The team has prioritized social media over traditional advertising and marketing in an effort to increase the development of local relationships. This has enabled the company to reach a captive target audience looking for information on the southern Alabama real estate market and has led to successful growth in the greater Mobile area in a short period of time.

“Better Homes and Gardens Real Estate is actively pushing forward with industry presence and their adaptation of technologies to best serve the real estate community,” said Dees. “They enhance the brand’s strong customized service and training infrastructure by engaging brokers and agents through social media via their blog, Twitter handle and Facebook page. We are thrilled to be part of this network and look forward to providing our team with the tools and resources to keep them motivated and empower them to maximize their productivity.”

For more information on Better Homes and Gardens Real Estate Generations, visit www.BHGgo.com, the new online home for the brokerage.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in Canada and 24 U.S. states: Alabama, Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and Realogy Corporation and used with permission. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

 PARSIPPANY, N.J. and STATEN ISLAND, N.Y. – (Nov. 22, 2011) – Better Homes and Gardens® Real Estate today announced that its network has entered New York City with the addition of Safari Realty, a Staten Island-based brokerage owned by Fran and Frank Reali. The 23-year-old brokerage, comprised of more than 50 agents, will now do business as Better Homes and Gardens Real Estate Safari Realty.

“The Realis and their team empower home buyers and counsel home sellers during every step of a real estate transaction,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “Their commitment to their consumers and the surrounding community has earned them a fantastic reputation in the Staten Island area, and we are thrilled to have them join our brand’s growing network as our first New York City brokerage.”

Better Homes and Gardens Real Estate Safari Realty is made up of an award-winning team of real estate professionals serving Staten Island and the New York metropolitan area. Through the brokers’ implementation of a unique integrated marketing strategy, including social media, high impact sponsorships, advertising and networking, they have helped their team reach or surpass their goals. The company will continue its mission to ensure that their passion, commitment, knowledge and dedication to customer service leads to an exceptional real estate experience.

“We found Better Homes and Gardens Real Estate to be a refreshing voice in the industry,” said Fran Reali. “The increasingly informed consumer seeks a highly trained real estate professional, and our affiliation with Better Homes and Gardens Real Estate will provide high-level training, tools and resources that will continue to give us an edge in the market.”

Philanthropic efforts are an important focus to the team at Better Homes and Gardens Real Estate Safari Realty. In addition to the company’s support of numerous local charities, the Realis recently founded the Frank J. Reali III Family Foundation in memory of their son. The foundation provides supportive funds for echocardiograms and heart baseline testing for children prior to participating in high school sports.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in Canada and 24 U.S. states: Alabama, Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and Realogy Corporation and used with permission. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

In today’s real estate climate this is a question that is on
everyone’s mind; but if you have been around for a while you would know
that this is the same question that is on everyone’s mind all the time.

It is pretty easy to say you buy when the price is lowest and you
sell when the price is highest, now that was simple. Of course who will
you sell to and who will you buy from if everyone subscribes to that
mantra.

Most people make real estate decisions based on need. Questions like
what do I need now and how will this improve my quality of life dictate
many purchase and sale decisions. In many cases the real estate climate
plays only a small part in the decision.

An apartment may be too small, a new child is on the way, a recent
marriage is making things crowded; these may all be reasons for that
first purchase. Maybe the starter home is getting cramped and you need
more space, a good reason to sell. A recent pay increase may create the
opportunity to explore a larger home, selling and buying. A job transfer
or a decision to retire may be a great reason to explore options
elsewhere. On a daily basis buyers and sellers make these decisions and
come up with the right answer to the question; today is the best time
for me to buy or sell.

PARSIPPANY, N.J. – (Nov. 28, 2011) – A national survey commissioned by Better Homes and Gardens® Real Estate has found that baby boomers are part of a growing trend in which they are helping their children or grandchildren become home buyers. According to the survey, one in five baby boomers has already gifted, loaned or co-signed a loan to support their children or grandchildren in purchasing a home, and more than two-thirds of baby boomers want to provide this type of support in the future.

“Our brand has a continued focus on the next generation of homebuyers,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “With historically low interest rates and competitive listing prices, now is a great time to invest in real estate for those in a position to do so. However, in today’s economy, saving enough money for a down payment can be a struggle for young adults. Baby boomers are a unique generation that has driven the economy for the past 30 years. Our data shows that they are using what they’ve earned and what they’ve learned to invest in the future and help their children and grandchildren realize the American dream of homeownership.”

Aside from the good investment rationale, baby boomer respondents cited that the willingness to provide financial support to their children and/or grandchildren was out of love. By providing financial support to assist in the home buying process, respondents stated that they could ensure their children and/or grandchildren would benefit from their estate and fulfill a large part of achieving the American dream.

“We have always understood the value of homeownership and our readers’ passion for making their homes serve their lifestyle needs,” says Jill Waage, editorial director of home content at Better Homes and Gardens magazine. “We’re thrilled to see that younger generations’ interest in homeownership is so strong and that their baby boomer relatives want to help them reach this significant milestone.”

Key findings from the Better Homes and Gardens Real Estate baby boomer survey include:

• One in five baby boomers have already gifted, loaned or co-signed a loan to their children or grandchildren for a down payment on a home.

• Looking ahead, one in 10 baby boomers say they will “definitely” provide their children or grandchildren with financial support for a down payment on a home, and at least half hope to do so.

In total, more than two-thirds (68%) of all baby boomers said they want to provide future financial support for their children or grandchildren to purchase a home. o Those who have already provided past support are also most confident that they will do so again.

Highest interest in providing support is reported among younger (age 45-54), more affluent (household income of $75,000+) baby boomers who have at least one adult child (age 18-34).

• Baby boomers are driven to provide financial support primarily by their belief in the overall investment value for them and/or their children or grandchildren, and the role homeownership plays in fulfilling the American dream.

• Older (age 55+) and more affluent ($100,000+ household income) baby boomers are more likely than their younger or less affluent counterparts to have previously provided financial support.

• Across prior support and future interest, baby boomers show more interest in “gifting” or loaning money; they are least interested in co-signing loans.

About the Survey

Better Homes and Gardens Real Estate, in partnership with Meredith Research Solutions, surveyed more than 1,000 adults ages 45 and older for this study. Data were collected from those who qualified as a baby boomer and who had at least one child or grandchild over the age of 18. Respondents were targeted using a split sample method including 500 nationwide interviews secured through Survey Sampling, Inc. and a convenience sample of 600 female members of the

Better Homes and Gardens® national consumer panel. The final N = 1,100 sample was weighted across gender, age, and income to represent a national profile of U.S. baby boomers at an overall confidence interval of +/-3.0 percentage points.

Meredith Research Solutions is part of Meredith Corporation, which is the leading media and marketing company serving American women and the publisher of Better Homes and Gardens magazine.

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 7,000 sales associates and more than 200 offices serving homebuyers and sellers in Canada and 24 U.S. states: Alabama, Arizona, California, Florida, Georgia, Illinois, Indiana, Pennsylvania, Maine, Massachusetts, Minnesota, New Hampshire, New Jersey, New York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Texas, Tennessee, Vermont, Virginia and Washington. For more information, please visit www.BHGRealEstate.com.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and Realogy Corporation and used with permission. Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.

Safari Real Estate Brokers, Inc. is licensed by the state of New York under the names Safari Realty and now Better Homes and Gardens Real Estate Safari Realty and is licensed by the state of New Jersey under the name Safari Realty. Frank and Francine Reali founded the company on May 15, 1988. On November 21, 2011 Frank and Fran Reali were pleased to announce our new affiliation with Better Homes and Gardens. The company will now be known as Better Homes and Gardens Real Estate Safari Realty.

The hard work of a dedicated sales team, as well as the unwavering vision of its founders, has effected consistent growth through the years. Better Homes and Gardens Real Estate Safari Realty has solidified its position as one of the Metropolitan New York Area’s Premier Real Estate Organizations with a centrally located office and the dedication to preserving a quality customer service platform.

Since our inception we have assisted over 4500 families buy or sell homes on Staten Island, and have handled over a billion dollars in sales. It is this experience and commitment to details that allow our customer and clients to experience a comfortable transaction.

Better Homes and Gardens safari Realty has an award winning team of real estate professionals serving Staten Island and the entire New York Metropolitan Area. Our experience and expertise has no boundaries when it comes to insuring that our customers and clients receive the service they need. Better Homes and Gardens Real Estate Safari Realty’s multi-tiered agent activity level insures all our customers and clients get a full level of service. Our sales staff has been recognized for many individual production awards.

The savvy Metropolitan New York home sellers and home buyers demand service. To assist our sales staff as well as our customers and clients, Better Homes and Gardens Real Estate Safari Realty boasts a salaried service staff. Their goal is to insure that buyers and sellers working with our agents and company enjoy an exceptional real estate experience. This staff handles advertising, appointment coordination, all phone activity and manages the listing process as well as the closing process.

To continuously add to the comfort level of the consumer, name recognition is enhanced in such endeavors as the sponsorship of the Staten Island Yankees, Cable Television, S.I. Ferry, various billboards and other venues that reach beyond the ordinary. Thinking out of the box has enabled our sellers, buyers and sales team to reach or surpass their goals. Better Homes and Gardens Safari Realty’s unique Integrated Internet Networking Strategy ties together all of its advertising, marketing and agent activity into a powerful package that delivers a massive punch.

Property management services are provided through American Safari Property Management which manages residential and commercial properties throughout Staten Island.

Our involvement in the community includes membership in many organizations. Our membership in many Trade Organizations include the National Association of Realtors, the New York State Association of Realtors, the New Jersey Association of Realtors, the Women’s Council of Realtors, the Staten Island Board of Realtors, and the Monmouth County Association of Realtors insuring that we stay on the cutting edge of the Real Estate Industry. To insure that we maintain our quality of information Safari Realty is also participates in many Multiple Listing Organizations including the SIMLS, BNYMLS, LIMLS, MOMLS, HCMLS and GSMLS.  As members of many fundraising organizations in the area, including sitting on the Board of Directors of many not for profits, we give back to the community in both time and money.

Our company owns and manages one of the largest real estate web sites in our area, www.SafariRealtyOnline.com, which has been recently improved to allow easy smart-phone integration, that insures all our listings 24 hours a day 7 days a week exposure. Because of our participation in such a varied number of Multiple Listing Services is able to provide a unique marketing service through our web site www.metronewyorkmls.com which allows access to thousands of Metro New York area properties. As an added benefit to the consumer the SAFARI Outpost located on the web site has links to access mortgage pre- approval information and various real estate related businesses that give you a one stop shopping experience.  Utilizing an array of real estate web sites such realtor.com, silive.com and nytimes.com to name a few and over 200 linked domain names; allows Better Homes and Gardens Real Estate Safari Realty to reach a wide number of customers locally, nationally and internationally.

If you own property or are looking to make a purchase out of the Metro New York footprint, Better Homes and Gardens Real Estate Safari Realty’s Relocation Affiliations can provide a seamless transaction and ensure a quality experience. Our relocation affiliates include the Employee Relocation Council, Safari Referral Associates, The Better Homes and Gardens Real Estate referral network and our designation as The CARTUS Primary Broker in Staten Island guarantee that we can assist you anywhere in the world.

With sales in the entire Metropolitan New York Area; we have expanded our customer base and Better Homes and Gardens Real Estate Safari Realty has enhanced its image as a real estate leader, and stands ready go to work for you. Our personal identity, which has been enhanced by our cable television broadcasts, as well as our International image, makes us a sales family that is tough to beat.